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RGC Staff Directory
Meet The Responsible Gambling Council staff who work across multiple departments, including RG Check, RG Plus, The Centre for the Advancement of Best Practices (CABP) and more.
Under the management of the CEO, RGC is organized into four departments:
- Research and Development, including The RGC Centre for the Advancement of Best Practices and RG Plus
- Standards and Accreditation, including RG Check
- PlaySmart Centre
- Operations, including Awareness Program Delivery, Finance and Administration
Shelley M. White, MA
Chief Executive Officer
Shelley White is one of Canada’s foremost visionary leaders, and has dedicated her life and career to empowering organizations that create better futures for thousands of people in their communities. In 2017, she became the new CEO of the Responsible Gambling Council (RGC).
Over the last 30 years, Shelley has also held a variety of executive positions also in the non-profit sector for the country’s most recognized and trusted national institutions, including United Way, Kidney Foundation of Canada and the YMCA.
Earning a reputation as a champion of social change, Shelley has received United Way Worldwide’s Common Good Award, the Queen’s Jubilee Award for outstanding achievement in voluntary service, Ontario’s Leading Women Building Communities Award, The Toronto Region Immigrant Employment Council (TRIEC) Champion Award, Volunteer MBC’s 2017 Bonnie Yagar Award for Community Engagement Leadership, and has been named one of Mississauga’s Top 10 Most Influential Leaders.
Arlene Youkanna
Executive Assistant
arleney@rgco.org
416-490-2063
RG Check (RG ✓): Standards and Accreditation, RG Plus Inc. (RG+) and Centre for the Advancement of Best Practices
Tracy Parker
Vice President of Policy, Standards and Accreditation
Interim Director and Managing Director of CABP and RG+
Tracy Parker is a corporate social responsibility professional specializing in the design, implementation, communication and evaluation of corporate social responsibility (CSR) programs including strategic development, stakeholder engagement and reporting and communications. Her career has focused on how businesses take responsibility and manages the social and environmental impacts they create.
Tracy’s most recent role was as Senior Manager, Policy & Social Responsibility at Ontario Lottery and Gaming (OLG), where she developed and executed strategy related to culture building, player education and responsible gambling policy.
- Staff
RG Check (RG ✓): Standards and Accreditation
Bob Michniak
Associate Director, RG Check
Cameron Penny
Senior Program Analyst
Amy Yu
Senior Program Analyst
Allie Cantelo
Program Analyst
Ashley Ledin
Program Analyst
Cara Swalwell
Program Analyst
Tyler Zheng
Program Analyst
RG Plus Inc. (RG+) and Centre for the Advancement of Best Practices
Sherene Fernando, M.Sc.
Associate Director, RG Plus Inc.
Jessica Soubas
Manager, Operations and Development, RG Plus Inc.
Melissa Salmon, Ph.D.
Senior Researcher
Heather Best
Programs Assistant
Candice Muir, Ph.D.
Researcher
Erin Near
Research Analyst
Shaibal Chowdhury, CE
Research and Evaluation Analyst
Marketing and Communications/Prevention Programs
Elaine McDougall
Vice President of Marketing and Communications
Elaine McDougall joined RGC in November 2017 and is responsible for all of RGC’s marketing and communications activities.
Elaine is a marketing and advertising professional with twenty years of experience working in both advertising and non-profit sectors. With a focus and passion for delivering results, Elaine has spent the last 15 years of her career specializing in the gambling industry.
- Staff
Melissa (Mel) Book
Manager, Marketing & Communications
Heather Ly
Manager, PR & Communications
Prevention Programs
Mary Davis
Senior Project Manager
Melissa Toney
Associate Director, Prevention Programs
Lisa Couperus
Associate Director, Special Projects and Programs
PlaySmart Centres
Lorelle Muller Lumsden
Director, PlaySmart Centres
Lorelle has been a member of the RGC team since 2005. She has a B.Ed. in Adult Education from Brock University and a M.A. from Central Michigan University. Starting as a Service Coordinator at Fallsview Casino Resort, Lorelle has brought her expertise and passion for helping others to her role as Director, PlaySmart Centres. In that role, Lorelle develops and implements a suite of training modules to enhance PlaySmart Centre employee knowledge and expertise, as well as augmented player education content.
- Staff
Trevor Meraw
Program Manager, PlaySmart CentreShassha Austin
Training and Development Manager, PlaySmart CentrePlaySmart Centre South West Region
Rheem McLennan
PlaySmart Centre Manager
All Star Gaming, Windsor; Breakaway Gaming Centre, Windsor; Caesars Windsor; Cascades Casino Chatham; Starlight Casino Point Edward; Chances Gaming Lounge, Leamington; Gateway Casinos Clinton; Gateway Casinos Sarnia; Jackpot City Gaming Entertainment, Sarnia; Jackpot City Gaming Entertainment, St Thomas; Paradise Gaming Centre, Windsor; Power Play Bingo, Tecumseh; Riverview Gaming Centre, Chatham; Gateway Casinos London
PlaySmart Centre East Region
Consuelo Kuettner-Sandoval
PlaySmart Centre Manager
Bingoland Gaming, Nepean; Casino Ajax; Delta Bingo & Gaming, Hawkesbury; Delta Bingo & Gaming, Pembroke; Community Spirit Gaming Centre, Kingston; Delta Bingo and Gaming, Peterborough; Delta Bingo and Gaming, Pickering; Great Blue Heron Casino; Capital Gaming & Entertainment Centre (Overbrook Bingo), Ottawa; Rideau Carleton Casino; Shorelines Casino Belleville; Shorelines Casino Peterborough; Shorelines Casino Thousand Islands; Shorelines Slots at Kawartha Downs; PLAY! Gaming & Entertainment, Kingston
PlaySmart Centre South East Region
Joanna Stubbs
PlaySmart Centre Manager
Cambridge Bingo Centre; Elements Casino Brantford; Casino Niagara; Delta Bingo and Gaming, Niagara Falls; Delta Bingo and Gaming, St. Catharines; Delta Bingo and Gaming, Fort Erie; Fallsview Casino Resort; Elements Casino Flamboro; Golden Nugget Gaming Centre, Fort Erie; Main Street Gaming Centre, Welland; Gateway Casinos Woodstock
PlaySmart Centre Central North Region
Daryl Barnett
PlaySmart Centre Manager
Delta Bingo & Gaming, Penetanguishene; Delta Bingo & Gaming, Sudbury; Delta Bingo & Gaming, Val Caron ; Casino Rama ; Gateway Casinos Thunder Bay; Delta Boardwalk Bingo and Gaming, Barrie; Gateway Casinos Innisfil; Gateway Casinos Hanover; Gateway Casinos Sudbury; Superior Shores Gaming Centre, Thunder Bay; Timmins Gaming Centre
PlaySmart Centre Central Region
Karen Williams
PlaySmart Centre Manager
Bingo World, Newmarket; Bingo World, Richmond; Gateway Casinos Sault Ste Marie; Delta Bingo and Gaming, Brampton; Delta Bingo & Gaming, Downsview; Delta Bingo and Gaming, Oakville; Delta Bingo and Gaming, St. Clair, Toronto; Dolphin Bingo, Toronto; Elements Casino Grand River; Elements Casino Mohawk; Rama Gaming House, Mississauga; Rama Gaming House, Scarborough; Casino Woodbine
Finance and Administration
Les Horenfeldt, BCOMM, CPA
Chief Financial Officer
Les Horenfeldt is a focused and goal-driven executive with over 20 years of experience in the private, public and non-profit sectors. Throughout his career, Les has been actively involved in financial, sales, production, distribution and operational initiatives within Canada and abroad. Les has managed corporate expansions and restructurings, implemented numerous change management protocols, project managed digital transformations and worked with many forms of corporate governance.
Most recently he held the role of Chief Financial Officer & Senior Vice-President at UJA Federation of Greater Toronto. During his 12-year tenure, he was involved in the implementation of numerous software platforms, managed extensive budgets, executed short-term and long-term financial initiatives, established cross-departmental synergies and strengthened internal controls extensively.
- Staff
Rohini Gunaratnam
Controller
Sarah Gardiner
Payroll Manager / Accounts Payable
Yong Shi
Accounting Coordinator
Administration
Robin Wilner, CHRP, CHRL
Director, People and Culture
Jessica Franzini, CHRP
HR Specialist, People & Culture
Peter Panasiuk
System Administrator
Join the RGC Team
Enjoy a dynamic and rewarding work environment with professionals dedicated to promoting responsible gambling.