Legally, teenagers are not permitted to gamble. However, for many teens – like the 31% in Ontario who report having gambled in the last year, gambling not being legal hasn’t stopped them.
RGC’s youth program GAME BRAiN is an interactive educational game show designed to educate and engage high school students on the risks of youth gambling.
GAME BRAiN’s 45 minute presentation includes five fun game-style activities which look at the realities of gambling, losses, signs of a gambling problem, avoiding the risks and available help resources.
For the past 6 years, GAME BRAiN has hosted over 150 events and reached 50,000 Ontario students RGC recently added a parent strategy to reinforce the main learnings and help parents continue the dialogue with their teens at home.
RGC’s GAME BRAiN program also includes a Social Media campaign that has fun social posts, IG stories and a hashtag video contest which serves to extend the reach of the messaging.
In 2020, GAME BRAiN launched its first digital awareness game, House of Wisdoms (HOW).
HOW features include:
To learn more about the GAME BRAiN program, contact us.PLAY NOW
Young people between the ages of 18-24 are at a high risk of developing gambling problems.
They are significantly more likely to engage in risky activities like chasing losses and betting more than they can afford.
RGC’s young adult program, Check Your (Re)flex is designed to address these and other gambling concerns targeting this demographic.
CYR features both online and in-person delivery components:
A College/University Campus program. KTS2 educates students on understanding the risks of gambling and gaming and low risk strategies to mitigate them. With over 15 years’ experience delivering this program, it has also been licensed to Atlantic Canada and New York State.
The program features both online and in-person delivery components:
To learn more about this program, contact us.
General prevention and social marketing campaigns, ready for deployment.
Don’t Suffer Alone is an award-winning, evidence-informed social marketing program that focuses on individuals who may be experiencing gambling-related harm.
Specifically, Don’t Suffer Alone addresses the feelings of isolation stemming from shame and fear that a variety of problem gamblers and their loved ones deal with.
A series of YouTube videos were created that use a creative misdirect approach to engage the viewer. This interactive and impactful program was delivered in English, French, Chinese and Vietnamese.
To learn more about Don’t Suffer Alone, contact us.
A digital campaign, Stop the Chase highlights a key sign of harmful gambling: chasing losses. Research has shown that chasing losses is shown to be the main early indicator of a potential gambling problem and Stop the Chase creates awareness around the temptation to chase gambling losses and the ego’s role in chasing.
This web-based experience combines social pre-roll, a dodging-style interactive video game Dodger, and educational print elements about gambling fallacies and how to take back control.
One of RGC’s initial outreach initiatives, this easily transferable program is centered around the early warning signs of a gambling problem.
The digital component of the campaign contains posters and banner ads feature playing cards that have warning signs and symbols hidden with them, encouraging participants locate them.
A team of program ambassadors hold interactive events with a mobile display unit, placed in the lobbies of gaming venues (casinos, bingo halls/ racetracks). Messaging is communicated through visitor encouragement to look for the symbols representing the six blind spots hidden in the players card graphic. All participants receive information giveaways, some of which are specifically designed to link program messaging to the local treatment agency’s services as another way to promote where to go for help locally, if needed.
Check Your Blind Spot aims to get the target audience to think more carefully about their gambling behaviours and avoid future problems.