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The Responsible Gambling Council (RGC) is an independent non-profit organization dedicated to problem gambling prevention.

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Insight Projects

Insight projects examine key problem gambling issues in detail, seeking shared understanding and solutions by bringing together specialists, gaming providers, treatment providers, researchers and people with firsthand experience of gambling problems.

Each project achieves its objective by gathering evidence from a variety of sources including literature reviews, stakeholder interviews, focus groups and an international expert forum. 

While each project results from the contributions of many, the work is a product of RGC’s analysis and RGC assumes responsibility for its content.

Published Insight Projects

Responsible Gambling Best Practices for Player Incentives: Land-Based Venues

Responsible Gambling Council | Mar 5, 2015

The Responsible Gambling Council’s (RGC) Centre for the Advancement of Best Practices is pleased to present its findings from Insight 2013. The project focuses on player incentives at land-based venues and gathers information from Canadian and international jurisdictions. Literature and policy reviews, a focus group, and a two-day forum are all used to obtain data.

On balance, player loyalty programs—as long as they are not seen exclusively as a marketing tool—have some potential benefits from a player protection perspective. That assumes, however, that loyalty programs and other incentives actively build in tools and analytics that enable increased player information and safeguards. This report outlines best practices in the following such areas:

  1. Promoting Informed Decision Making
  2. Ensuring Marketing Incorporates an RG Perspective
  3. Optimizing RG in the Earning and Redemption of Rewards
  4. Supporting At-Risk Players
PDF, 336.83 KB
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