Targeted Communications: a Community Health Approach to RG

Identifying groups affected by problem gambling and then creating targeted programming to reach them in an impactful, meaningful way is the most effective way to promote change. This session examines two such programs coming out of Australia. The first is an innovative project in the Northern Territory designed to address the negative impacts of gambling in remote indigenous communities. The second is a series of initiatives targeting Australian youth and young adults, who, due technological advancements, high engagement with mobile technology and exposure to gambling advertising, are changing the way they gamble.

Thursday, April 16th, 11:00 am – 12:15 pm

Room TBA

Speakers:

Marisa Paterson

Director, Centre for Gambling Research (CSRM), Australian National University

Dr Marisa Paterson is the Director of the Centre for Gambling Research (CSRM) at the Australian National University. She holds a PhD in Anthropology, a Masters of Applied Anthropology and Participatory Development and Bachelor of Arts (Psychology and Anthropology). Marisa specialises in qualitative research methods, with a particular research focus on gambling policy and regulation, social and Indigenous issues, social service delivery and program development.

Natalie Wright

Director, Office of Responsible Gambling

Natalie Wright is currently the Director, Office of Responsible Gambling, in the State of New South Wales, in Australia. Ms Wright is an experienced senior executive and has worked in a range of public sector agencies in portfolios covering food, liquor and gaming regulation as well as major infrastructure, events and tourism.Natalie has led NSW’s responsible gambling programs since 2016 and has extensive experience in communications, media and marketing. Natalie holds a Bachelor of Arts (Communications) and is a Graduate of the Australian Institute of Company Directors.