Responsible Gambling Council | Nov 18, 2016 02:39 PM
The Go-To Place for Facts, Tools and Advice about Gambling
After more than 10 years, and more than 1.5 million visitors, the resource centres run by the Responsible Gambling Council are changing. Starting this month, Responsible Gaming Resource Centres (RGRC) will be called PlaySmart Centres—and, a name change is just the beginning.
Starting this month, RGC has begun its work to broaden the Centres’ appeal, with an aim to reach more players and integrate responsible gambling into all players’ experience. As such, PlaySmart Centres will be the go-to place for facts, tools and advice about gambling.
The transition, designed to align with OLG’s broader PlaySmart Program, will be rolled out to all current RGRC centres at gaming venues across Ontario by next spring.
In addition, the brand new PlaySmart Centre opening soon at Shorelines Casino Belleville will pilot new services to make the Centre more welcoming for all levels of players, and to improve accessibility more generally.
“We continuously look for ways to package information in ways that players will accept and absorb,” says RGC CEO Jon Kelly. “This update is a significant opportunity to enhance the impact of prevention messages.”
Although the Centre’s name is changing, and its audience focus has widened, its work continues to focus on customer education through events, awareness initiatives and an interactive kiosk—as well as immediate assistance and referrals for those who express concerns about their gambling. Led by director Paula Antoniazzi, RGC employees will continue to staff the full-service Centres, engage with patrons and support the OLG self-exclusion program.
Responsible Gaming Resource Centres (RGRC) are located on-site at 55 venues across Ontario, including OLG Slots & Casinos, and OLG Charitable Bingo and Gaming Centres. The program is operated by the Responsible Gambling Council, with funding from OLG.