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The Responsible Gambling Council (RGC) is an independent non-profit organization dedicated to problem gambling prevention.

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Research & Analysis

The following Responsible Gambling Council research and analysis is available for download. When sharing or quoting information contained in these reports, please cite the report, its authors, and its publication date. Please contact us if you have any questions about the appropriate use of this material.

Not all RGC Centre research is posted here for public use due to contractual obligation and confidentiality.

Responsible Gambling Best Practices for Player Incentives: Land-Based Venues

Responsible Gambling Council | Mar 5, 2015

The Responsible Gambling Council’s (RGC) Centre for the Advancement of Best Practices is pleased to present its findings from Insight 2013. The project focuses on player incentives at land-based venues and gathers information from Canadian and international jurisdictions. Literature and policy reviews, a focus group, and a two-day forum are all used to obtain data.

On balance, player loyalty programs—as long as they are not seen exclusively as a marketing tool—have some potential benefits from a player protection perspective. That assumes, however, that loyalty programs and other incentives actively build in tools and analytics that enable increased player information and safeguards. This report outlines best practices in the following such areas:

  1. Promoting Informed Decision Making
  2. Ensuring Marketing Incorporates an RG Perspective
  3. Optimizing RG in the Earning and Redemption of Rewards
  4. Supporting At-Risk Players
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