FRIENDS4FRIENDS.CA
“If you think you’re losing a friend to gambling, he may need your help”
friends4friends is a social marketing campaign that targets the friends of young people at risk of developing a gambling problem. After its successful launch in 2005, friends4friends returns with fresh, new creative that calls on young adults to: recognize the signs of a problem and help friends who may be engaging in risky gambling.
All friends4friends media components – which includes on-campus posters, a 30-second TV and cinema spot and ads on transit and in youth-oriented publications – direct people to friends4friends.ca. This interactive website provides young adults with strategies to recognize a gambling problem and information and resources to help their friends. Want more information about friends4friends or think you’re losing a friend to gambling? Visit friends4friends.ca
The Council gratefully acknowledges the Government of Ontario, Ministry of Health Promotion, for its support.
Click here for advertisements
Information about treatment centres, help line numbers and Gamblers Anonymous.
"I recently saw an advertisement on tv for a website that is very informative and I'm heartbroken that I didn't know sooner the information this site has to offer (www.friends4friends.ca)."
C. Harrison