One of the largest programs of its kind in Canada, it is delivered to 45-plus Ontario communities, reaching more than three million households every year through interactive awareness displays, local advertising, activities and inserts in community newspapers.
The current theme, Listen to Yourself, urges people to listen carefully to how they feel about their gambling and creating awareness of the emotional and behavioural
warning signs. The week-long educational campaign includes tips on how people can take
direct action to protect themselves and get free, confidential help.